Our team began with Jessica and Caitlyn - two friends that have known each other since they were 12! These two have a combined experience of 10 years of managing social accounts, working with brands, and organizing influencer events.

In 2017, we took the leap and made our work official and "Social Media Squared" was born. The philosophy behind the name comes from how well we yin-yang together.  We are exponentially better because our two very different brains work well together. That same philosophy carries over to our work with clients. We aim to partner with your business expertise to exponentially make your business better for your clients by providing consistent social content, innovated strategies, and timely meaningful interactions.

Jessica Spivey

Owner & Social Media Strategist

Jessica is originally from South Carolina, but has called the Tampa Bay area home for over 20 years. She is married, has two children, and blogs over at Jessica is HootSuite Social Marketing Certified.

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Caitlyn Connolly

Senior Social Media Strategist

Caitlyn is a Tampa native who loves sharing her passion for social media. While creating content & photography keeps her busy, you can also find her at lululemon in Hyde Park Village, or at Disney, with a coffee in hand. She blogs over at - where you can find all things pertaining to #TampaLove.

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Diana Lindsay

Social Media Strategist

Diana is originally from Pinellas County, but now calls Tampa home. She is a busy mom of 3 boys, and is the director of the Tampa Housewives in the City's online community and hosts monthly networking social events. She has a passion for helping business owners share their stories with an engaged and loyal following within their communities.

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Jamie Watson

Social Media Strategist

Jamie moved to Tampa three years ago with her husband and three young boys from Ohio. In these last few years, social media has been the perfect platform to stay connected and share her family’s lives in The Sunshine State with family + friends both near and far. She is excited to use her creativity to help businesses connect to their audiences and build relationships.

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Meghan Roth

Social Media Strategist

Meghan is a Florida native who has called Orlando home for 18 years. She is a runner, baker, and an award winning blogger at

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Nichole Crews

Social Media Strategist

Loving and living in Tampa with her husband and three very spoiled pups, what started as a hobby in 2011, turned into a full-time passion a few years later. Thanks to her food blog, Casa de Crews, Nichole has been able to network and connect with local and national brands alike, to create quality content that is promoted online (thank you, SEO!) and across all social media channels. In her free time, Nichole loves to explore Tampa Bay in search of the perfect cocktail and sunset to go with it.

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